Ad tracking software cost: what seven tools charge per month and what drives the price

Ad tracking software cost per month, plan by plan

Among these seven tools, entry plans run from $29 a month for Improvely Freelancer to $499 a month for Wicked Reports Measure, and each tool charges by a different unit. This ad tracking software cost comparison reads every price as it stood on October 8, 2026, and names the billing basis wherever the vendor prints one.

Priced by visitors, events, sessions or revenue

ClickMagick counts tracked visitors: 10,000 on Starter and 100,000 on Standard. Its pricing cards print no period, and its help center calls the allowance a monthly limit that counts bots and flagged clicks, so the plan you need can be larger than your human traffic suggests.

RedTrack and Voluum count events, 2 million on RedTrack Builder and up to 1,000,000 on Voluum Profit. AnyTrack counts sessions, Improvely counts visits, Hyros charges by tracked monthly revenue and Wicked Reports by annual revenue band. Those units differ, so a bigger number is not automatically a bigger allowance.

Monthly against yearly billing: comparing like with like

Set yearly prices only against yearly prices. ClickMagick Starter is $790 a year on yearly billing, shown as $66 a month, against $79 a month on monthly billing. RedTrack Builder is $69 a month on annual billing, Voluum Profit is $119 a month billed annually, and AnyTrack Starter is $1,000 a year, billed annually.

So $69 a month is the figure to set beside ClickMagick's $66 on yearly billing, and AnyTrack Starter's $1,000 a year sits beside ClickMagick Starter's $790 a year, though their allowances differ. ClickMagick's terms commit a yearly plan to the full year. ClickMagick pricing lists every plan on both bases.

Costs beyond the plan: extra sites, seats and overage

• ClickMagick: an extra site or store is +$40 a month on monthly billing, or +$400 a year on yearly billing, on Standard and Pro; an account that passes its limit gets an automatic upgrade.
• RedTrack: extra seats are $29 a month on Team and Enterprise, and 5 extra domains are $19 a month.
• Voluum: events over the limit on Profit cost $0.06 per 1,000.
• BeMob, not in the table: Professional is $49 a month plus $0.05 per 1,000 events over 1,000,000.
• Wicked Reports: Advanced Signal or 5 Forces AI are $199 a month each on Measure and Scale.

Which price model fits your traffic

• Low traffic across several sources: a visit-priced plan, Improvely Freelancer at $29 a month or ClickMagick Starter at $79 a month on monthly billing.
• Heavy click volume: an event-priced plan, RedTrack or Voluum; ClickMagick vs RedTrack sets the first against ClickMagick.
• A store with steady revenue that wants staff setup: Hyros, which shows its price on its own pricing page.
• A price tied to annual revenue: Wicked Reports, from $499 a month for $0 to $2,500,000, billing basis not printed.

For agencies, ClickMagick Standard lists 5 ad accounts per platform and Pro unlimited ones at $349 a month on monthly billing; ClickMagick's agency page describes one Pro account plus $40 per client for additional Projects, each tracking one website or store. Improvely lists a Small Agency plan at $149 a month with unlimited team members.

ClickMagick, RedTrack, Improvely and AnyTrack each list a 14-day free trial; Improvely says it charges your card for the monthly plan you chose if you do not cancel within 14 days. See ad tracking software for the wider list.