Free ad tracking software: free plans compared by limits, and when to pay

Free ad tracking software and what each free plan allows

The free ad tracking software compared here is Google Analytics 4, AnyTrack, BeMob, RedTrack Relay, Triple Whale and Bitly, and each free plan stops at a limit shown in the table. ClickMagick is the paid row for comparison: no free plan, a 14-day free trial for new customers, then Starter at $79 a month on monthly billing, as read on October 8, 2026.

Google Analytics 4: free reports from UTM-tagged links

Google Analytics 4 is free of charge, in Google's words, and reports on visits from links tagged with UTM parameters. Google says to always use utm_source, utm_medium and utm_campaign. Its reports offer three attribution models, and a standard property keeps event data for 2 or 14 months. Analytics 360, the paid version, is priced by Google's sales team. ClickMagick vs Google Analytics sets GA4 against a paid tracker.

Free trackers that count ad clicks: BeMob, AnyTrack and RedTrack Relay

BeMob Free stops at 100,000 events a month, with 1 month of data and no paid overage. AnyTrack Free stops at 5,000 sessions a month, one website, one ad platform and one conversion source. RedTrack Relay is $0 forever for one store, with UTM-based last-click attribution and no multi-touch attribution.

Free ad attribution software also includes Triple Whale's Free plan, with 10 users and 12 months of data. Its paid plans are priced by annual GMV, a store's total sales value, and the price is on Triple Whale's page. For BeMob against a paid tracker, see ClickMagick vs BeMob.

Free affiliate link trackers and a spreadsheet tracker

Bitly Free allows 5 links and 2 QR Codes a month, with ads. Core adds 100 links a month and 30 days of click and scan data at $10 a month on an annual-only plan ($120 a year), per Bitly's page data. BeMob Free is the free affiliate-focused option, since BeMob describes itself as tracking software for affiliates.

A spreadsheet of UTM-tagged links is the no-software option. It lists the links you made and receives no clicks or sales by itself. ClickMeter alternatives compares link trackers further.

When a free plan stops being enough

Limits push an upgrade: BeMob keeps 1 month of data, AnyTrack Free stops at 5,000 sessions, and Relay reports last click only.

• Google Analytics 4 for UTM reports at no cost.
• BeMob for 100,000 free events a month.
• AnyTrack Free for one website and one ad platform.
• ClickMagick for sales recorded against ad clicks, after its trial, with webinar registrations as Engagements and purchases as Sales.

After the 14-day trial a paid plan is required, starting at Starter, $79 a month on monthly billing, and the free Business Manager account only manages other ClickMagick accounts. The trial lets you run ClickMagick on one campaign beside a free plan. Terms, refund limits and cancellation steps are on ClickMagick free trial.