ClickMagick vs Wicked Reports: price by visitors or by revenue, and who each fits

ClickMagick vs Wicked Reports in one paragraph

ClickMagick prices by tracked visitors, from Starter at $79 a month on monthly billing, as read on October 8, 2026. Wicked Reports pricing follows annual revenue: Measure is $499 a month for $0 to $2,500,000 of annual revenue, and Wicked Reports prints no billing basis for that figure.

Price: tracked visitors against revenue bands

ClickMagick plans are Starter at $79, Standard at $199 and Pro at $349 a month on monthly billing, with 10,000, 100,000 and 1,000,000 tracked visitors. On yearly billing, Starter is $790 a year, shown as $66 a month, Standard $1,990 a year and Pro $3,490 a year.

Wicked Reports picks the band from your last 12 months of gross revenue. In the $0 to $2,500,000 band, Measure is $499, Scale $699 and Maximize $999 a month, and Enterprise starts at $4,999. In the $2,500,000 to $5,000,000 band, Measure is $799, Scale $999 and Maximize $1,299 a month.

Measure keeps rising with revenue, to $1,499 a month at $10,000,000 to $15,000,000 and $4,999 a month above $50,000,000. Because no Wicked Reports billing basis is printed, none of these figures can be set beside ClickMagick's on the same basis.

Add-ons and what each plan adds

On ClickMagick, Standard adds Advanced Attribution Models, Bot & Click Fraud Protection, phone and offline sales tracking and 5 ad accounts per platform. ClickMagick's pricing page lists Insights as included, though its terms and agency page treat AI add-ons differently; ClickMagick pricing has the detail.

Wicked Reports sells Advanced Signal and 5 Forces AI as add-ons at $199 a month each on Measure and Scale. Wicked Reports calls its pricing revenue-aligned for ecommerce and subscriptions, names Shopify, Klaviyo and ReCharge, and says it ties each order to the click that caused it.

Guarantees: a 30-day refund or Wicked Reports' 3x guarantee

ClickMagick lists a 14-day free trial for new customers and a no-questions-asked 30-day money-back guarantee, for a new customer's first account only and for charges within the past 30 days. Its terms add two limits: annual plan fees are non-refundable after the first 30 days, and AI add-ons such as Insights get no refunds.

Wicked Reports shows no trial on its pricing page. Its home page says the 3x guarantee means three times your subscription in logged decisions within 90 days, or the subscription is free until it gets there.

Subscription and ecommerce businesses: who should pick which

Wicked Reports suits ecommerce and subscription businesses that want the price to follow revenue. ClickMagick suits an advertiser or affiliate with lower revenue who sends paid traffic to their own pages: it tracks visitors who arrive through UTM-powered URLs, its name for landing-page URLs with UTM parameters added. Its help center lists seven ad platforms that Audience Optimization sends conversions to, and its product page shows front-end, upsell, back-end and recurring revenue as separate lines.

ClickMagick keeps 6 months of data on Starter and 1 year on Standard; for Pro, confirm the period with ClickMagick, because its pages differ. For other options, see ad attribution software and Triple Whale alternatives.