Triple Whale alternatives: six attribution tools for ecommerce stores, with prices

Six Triple Whale alternatives for ecommerce stores

The six Triple Whale alternatives priced here are ClickMagick, Wicked Reports, Hyros, AnyTrack, RedTrack's ecommerce plans and Google Analytics 4. Triple Whale has a Free plan, then Foundation, Automate and Enterprise priced by a store's annual GMV (gross merchandise value). Its pricing page shows no dollar figure, so no Triple Whale price is given here.

Triple Whale's paid plans are 12-month subscriptions that you can bill monthly, or annually with two months free.

Free Triple Whale alternatives

RedTrack Relay, AnyTrack Free and Google Analytics 4 are the free Triple Whale alternatives, and Triple Whale's own Free plan has 10 users and 12 months of data.

• RedTrack Relay is free for one store. RedTrack says it attributes orders to the UTMs on the landing URL, last click only, and only where UTMs survive the journey.
• AnyTrack Free covers 5,000 sessions a month on one website, with one ad platform integration and one conversion source.
• Google Analytics 4 is free of charge, in Google's words, with three attribution models in its reports.

Triple Whale lists multi-touch attribution powered by its Triple Pixel on Foundation, its first paid plan. Relay has no multi-touch attribution.

Revenue-priced options: Wicked Reports and Hyros

Wicked Reports prices for ecommerce and subscription businesses. Measure is $499 a month for the $0 to $2,500,000 annual revenue band, with no billing basis printed; Measure and Scale take add-ons at $199 a month each.

Hyros is one plan, and it shows its price on its own pricing page. Hyros says its own team sets the account up and lists online stores among the business models it serves. Compare it in Hyros alternatives, and read ClickMagick vs Wicked Reports for the subscription case.

ClickMagick for a single store sending ads to its own pages

ClickMagick Starter covers 1 website or ecom store and 10,000 tracked visitors for $79 a month on monthly billing, or $790 a year on yearly billing. The Standard and Pro cards each list additional sites or stores at +$40 a month on monthly billing, or +$400 a year on yearly billing.

Starter also lists Audience Optimization, ClickMagick's Conversions API integration, which sends conversions back to seven ad platforms. ClickMagick's stats show front-end, upsell, back-end and recurring revenue as separate lines. Triple Whale's pricing page states no trial. ClickMagick gives new customers 14 days free, as AnyTrack does on its paid plans.

Which Triple Whale alternative fits which store

• RedTrack Relay for one store at no cost, with last-click reports.
• RedTrack Brand for several stores on one account: 3 stores are included at $99 a month billed monthly, or $83 a month on annual billing, at the first revenue tier (up to $250K).
• Wicked Reports for a price tied to an annual revenue band.
• ClickMagick Starter, $79 a month on monthly billing, for paid ads to one store with conversions sent back to ad platforms.
• Google Analytics 4 for a store with no software budget.

Attribution windows and the wider category are covered in ad attribution software.